Vespa
Art in Motion
Motorcycles are more popular in the U.S., offering a wide range of options for speed, performance, and style, which overshadow the utility of scooters.
The Meat of It
The Sauce
While motorcycles dominate the U.S. two-wheeler market, Vespa stands out by embodying a different set of values. It focuses on elegance and simplicity, proving that beauty and functionality can coexist. Its design reflects a refined aesthetic that turns every ride into a nod to European artistry, proving that utility and style can be harmoniously intertwined.
Out of Home
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Out of Home 〰️
That Feeling When
The out-of-home campaign combines Italian-inspired art with the elegance of Vespa scooters, showcasing their beauty and benefits for riders. Each advertisement will feature visuals inspired by iconic Italian art styles, blending them with Vespa scooter imagery. These pieces will be surrounded by gold frames reminiscent of those seen in Italian galleries, conveying prestige and elegance.
This fusion of classic art and modern design aims to evoke wanderlust and cultural appreciation, highlighting Vespa as a practical choice for commuting and an artistic journey through Italian-inspired elegance.
Experiential
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Experiential 〰️
Vespa Only Parking
As part of our Art in Motion campaign, we’ll introduce Vespa-only parking areas in key urban locations, each featuring a scenic painted wall or interactive LCD screen as a backdrop. These backdrops will transport riders to stunning places like the hills of Tuscany or the streets of Rome, capturing the spirit of Vespa's adventurous lifestyle.
By offering a picturesque setting, we aim to encourage people to take photos with their Vespas in front of these backdrops to celebrate the Vespa community and enhancee brand visibility.
The Vespa Art Musuem
As part of our Art in Motion campaign, we’ll introduce Vespa-only parking areas in key urban locations, each featuring a scenic painted wall or interactive LCD screen as a backdrop. These backdrops will transport riders to stunning places like the hills of Tuscany or the streets of Rome, capturing the spirit of Vespa's adventurous lifestyle.
By offering a picturesque setting, we aim to encourage people to take photos with their Vespas in front of these backdrops to celebrate the Vespa community and enhancee brand visibility.
Stuff
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Stuff 〰️
The Camera
The Vespa disposable camera blends nostalgia with modern convenience. Featuring a built-in filter that mimics the grainy, warm tones of vintage disposable photos, it captures the essence of classic analog photography.
Users receive their photos digitally on smartphones and also have them saved on an SD card. This concept highlights the enduring beauty of traditional methods in a tech-savvy world, paralleling how Vespa combines timeless design with contemporary functionality.
The Vinyl
Vespa’s limited edition vinyl record is designed to capture the feeling of riding a Vespa through the power of music. Each track is composed to reflect the emotions experienced while cruising on a Vespa, from upbeat rhythms that mimic the excitement of acceleration to soothing melodies that mirror leisurely rides through scenic landscapes. This record aims to enhance Vespa's core philosophy of freedom and joy, offering listeners an auditory journey that complements the Vespa lifestyle.