Rao’s Homemade
Spec
Spaghetti Western
The Insight
Campbell’s recently acquired Rao’s Homemade and customers are skeptical the quality will remain the same.
The Work
Let’s cast Rao’s as the pasta sauce hero with a spaghetti western twist, using playful visuals and witty copy to tell the tale.
Out of Home
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Out of Home 〰️
Saucin’ Up the Wild West
Each out-of-home ad in the campaign will showcase visuals inspired by classic spaghetti western elements, emphasizing the playful and extravagant nature of the campaign. The copy will highlight a brand’s deliciousness while staying true to the western theme.
Social
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Social 〰️
The Partnership
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The Partnership 〰️
Rao’s X Stetson
When you think of cowboys, cowboy hats are likely the first thing that comes to mind. That's why Rao’s is teaming up with the iconic Stetson to bring you a limited-edition Spaghetti Western hat.
The hat will feature a playful twist: the crown resembles a bowl of spaghetti with red sauce for added flair.
Experiential
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Experiential 〰️
Rao's Wild West Rescue
Rao's will transform stagecoaches with LED screens in place of windows, offering riders an immersive journey through the wild west. As they take in the rugged scenery, the ride will suddenly shift into a thrilling stagecoach chase, with a gang of Nonna outlaws hot on their trail. Just when all seems lost, The Magnificent Seven Sauces will swoop in to save the day.
