Little Caesars
Spec
The Literal One-Topping Pizza
The Insight
In the age of meme culture, absurdity is helping brands stand out. Exaggeration is grabbing people's attention and thriving on social media.
The Work
Little Caesar’s creates a pizza that’s true to its word.
The Pizza
〰️
The Pizza 〰️
For decades, you've asked for a one-topping pizza and pizza shops have always let you down with stacks of toppings.
Until now.
For a limited time, Little Caesars is delivering on decades of dreams with a pizza topped with one giant pepperoni slice.
Social
〰️
Social 〰️
For social media, we could use memes and fun text-only captions to embrace the theme of being literal. While not all posts will directly reference the Literal One-Topping Pizza, they’ll lean into the playful literalness that defines the promo, keeping the content engaging and on-brand.
The Promo
〰️
The Promo 〰️
On March 14th, the U.S. will experience a lunar eclipse. But if you've ever caught a glimpse of a "blood moon," you might have noticed it suspiciously looks a lot like a giant pepperoni in the sky.
To celebrate this celestial pepperoni moment, Little Caesars will give out free Literal One-Topping Pizzas with the purchase of a regular pizza for the duration of the lunar eclipse.
We’ll have a live stream on Twitch that will run at the same time as the eclipse, indicating when the promo will be live.