I Love Ice Cream Cakes

Save The Eggs

The Insight

Eggs be expensive and in short supply in the U.S., putting our Easter traditions into question.

Big news from the Easter Bunny: ice cream cakes are officially the sweetest thing to decorate, eat, and hide this Easter.

The Work

The Crew

CD: Will Isom

AD: Allan Khorsheed

Dig in

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Dig in 〰️

For our Save The Eggs social campaign, we follow the Easter Bunny as he trades the old tradition of hiding and decorating eggs for a new one, celebrating with ice cream cakes instead.

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Potatoes and golf balls as eggs? No thanks. Ice cream cake is the Easter upgrade.

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Ice cream cake > Easter eggs. Don’t @ us.

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2025: the year Easter got a major glow-up with ice cream cake.

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10/10 would open the door for this.

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We gave the Easter Bunny creative freedom. Regrets? None.