Bojangles
Spec
Air Bo’nb
The Insight
How do you increase awareness in markets where Bo is dipping or without a store?
(Re)introduce Bojangles in a way you might not expect a fast food establishment would by getting into the bed and breakfast game.
The Work
Unfortunately, Bojangles did not move forward with this idea. They had a lot of heart for it but due to budget constraints and other plans, we couldn’t move forward. Despite that, I thought it was so fun I wanted to flesh it out with how I envisioned it coming to life.
The Low Down
The Rentals
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The Rentals 〰️
Bojangles is launching unique Airbnb rentals designed to look like their to-go boxes, each offering unique amenities such as:
A tablet with Bo’s menu built in for easy ordering/delivery.
Breakfast wake-up calls.
Late-night snack service.
An ASMR experience with soothing sounds of chicken frying or the hustle of a Bojangles kitchen to help you sleep.
The Listings
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The Listings 〰️
Each of Bojangle’s rentals will be listed on Airbnb, allowing guests to book their stays directly. Each listing will feature details about what the homes offer, along with photos to give users a sneak peek of the experience awaiting them.
The Interior
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The Interior 〰️
Each rental will be crafted to provide guests with an unforgettable, relaxing experience. From wall decor featuring cheesy affirmations straight out of Mom's house to art inspired by Bojangles menu items, every detail—from custom furniture to specially made candles—adds a unique touch to the stay.
